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The Standard, Brussels

Bd Roi Albert II 30, 1000 Bruxelles, Belgium. (show on map)

Expert reviews

CN Traveler review:

“A slash of signature red signals you’ve arrived at The Standard Brussels. Just a short ride from the Eurostar, it’s circled by the city’s towering buildings and inside, high ceilings and high style await. As with all the Standard properties, design is very much a focus.”

New York Times review:

“In May 2025, the upscale Standard chain opened the 200 rooms and suites of its Brussels location among the skyscrapers and boulevards of the Northern Quarter. “

Wallpaper review:

“Located in a renovated tower within Brussels’ lesser-known Northern Quarter, the hotel’s rooms start on the sixth floor, giving all 200 rooms, along with the rooftop restaurant and terrace, spectacular and previously unseen views of this underrated and eclectic European capital.”

Guest rating

This an aggregated customer review rating of The Standard, Brussels. We have taken customer review ratings from hotel booking sites, search engines, the official hotel website and other travel platforms. This is the average of all those ratings. We only list places that have a customer review rating of at least 4.0 out of 5.0

4.4 out of 5.0

Ranked 6th in Brussels

89£79$110¥11660C$85A$85HK$861S$145SFr103¥698kr907kr664kr856

What guests liked

All you need to know

The Standard Brussels feels like a breath of fresh, creative air right in the heart of the city’s up-and-coming Northern Quarter.

From the moment you walk in, you’re struck by how the brutalist architecture of the building is softened and warmed with custom wood details, curved shapes, and cozy textures. It’s a design touch that gives a nod to 1970s American modernism, Japanese postmodernism, and Belgian Art Nouveau.

The lobby itself is alive: by day it’s a laid-back lounge; by night, it pulses with energy, anchored by a buzzing bar and restaurant where locals and travelers mingle.

Up on the 29th floor, Lila29 is the kind of rooftop bar and restaurant that steals your breath — 360° views over Brussels, a menu with Iberian flair, and an atmosphere that’s both elegant and playful.

Back on the ground floor, Double Standard serves up a mash-up of Belgian and American bar food (and not to forget, a seriously strong beer list), right next to a lush indoor botanical garden that brings greenery into the concrete jungle.

 

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Location

Recent guest reviews

5.0
Cbdef8f0f0ec72de5e6540a1b2578025

3 February 2026

Exceptional

Amazing place. Clean, a little different from the usual corporate hotel and the staff were amazing and friendly.

The bed was a little soft for my liking (but that is just preference) Also lighting a little dull, for example for shaving in the bathroom

5.0
B9d7c761aef6706aa9220129d703df6a

1 February 2026

Almost luxurious good place to be for last few days of our holiday.

Good location only 300m from Brussels Nord Station; lovely modern, comfortable room and bathroom.

5.0
48e4b0fc5b9373a7b270570460e977c1

19 January 2026

Exceptional

The hotel suited us in all respects: great location, clean large room, friendly staff.

4.0
5d431b2a6e5671f36193651886eefa3d

18 January 2026

Very good

Great location

5.0
259a1d3d68c571771c5fcf4936a2a799

17 January 2026

Outstanding

Everything, the atmosphere, the staff friendliness and accommodation, the area/locations. Fantastic.

Wish there was milk for our tea.

4.5
822649f1e68c709527fb2602ab233a24

15 January 2026

City vibe with great location

Style and vibe

Nothing I can think of

4.5
Fa111a5d5e1d7253495d530c6859052c

10 January 2026

Overall staff was lovely and the rooms are spacious and modern!

The decor is lovely, very modern and clean. Location is good, everything is about a 10-20 mins walking distance.

Amenities in room such as tea and coffee could have been replaced daily.

5.0
63f71bfd16c8704906412b755717dc3c

10 January 2026

Exceptional

Exceptional!!!!

None

4.5
8e417d426e8a71d35d1a5ecd580b1024

9 January 2026

Nice room. Friendly staff reception bar and restaurant

Working area in Brussels. If you need to be there it is a top hotel

5.0
710cd65327fd70ccc4e2fd916a3ab648

9 January 2026

Exceptional

Beautiful decoration, staff were very kind and helpful, close to central station

5.0
Fe6dce4bc28b7152541c918f244fea33

5 January 2026

I would definitely stay again!

Great interiors, excellent location and nice food!

The room was a little bit cold!

4.0
C73d1f704183702ad57371e66ea96090

4 January 2026

New modern hotel

Clean and modern rooms. New hotel. Friendly staff. Location is close to city. Rooms are well decorated. 2 restaurants on site.

Parking is expensive and no discount. Body wash was not restocked and no dental kits or comb available even though advertised as available on demand.

4.5
D40c127dede271f611afcac95fc73d08

1 January 2026

Very convinient location if you'd like to travel by train, great service/concierge.

Great value for money stay, close to the train station if you'd like to travel to other cities it's very convinient.

Limited privacy between the bedroom and the bathroom with the glass view/mirror.

4.0
B420372afb1171595c87d9ee9f274aee

1 January 2026

Great hotel and great value

Spacious and comfortable room, friendly staff, clean

There was an odour from the bathroom due to the plumbing

4.5
7c3ff13ca3c572590344396e8914d312

30 December 2025

The staff were excellent and very helpful. The rooftop bar was exceptional. Overall we thoroughly enjoyed the stay

Extremely clean and comfortable bed

There was no complimentary water bottles provided in the room

4.0
A21ae0cca4fa72c6735f9c2854a3b543

29 December 2025

Very good

The hotel was so clean , the staff was so kind and supportive. Rooms are elegant and well furnished. Full glass view above the city was an excellent added value. Food was amazing much authentic and unforgettable experience and taste.

4.5
84473b1f44c0712c75ed673fbb7ba1f6

28 December 2025

A really great hotel that lives up to expectations

This hotel is a pleasure to stay it. It’s got a great stylish feel without losing the human touch - and the views! Highly recommended

We stayed over Christmas and they seemed to keep running out of things at breakfast. It was a pity as otherwise the place was perfect.

5.0
8030971736cf709526b342bed37534d3

27 December 2025

Exceptional

It was such a lovely stay in Brussels. Wonderful interior design and lighting. We loved them.

4.5
935f5405e6e6736b6498c85cff2de7ac

21 December 2025

Fabulous

Interior and late check out

Lack of coffee in room

5.0
7d84356b915d7259a23364bdd965adfb

20 December 2025

It was perfect for my partners birthday and they were really thoughtful with the birthday card

Everything It was really nice

4.5
B60193d889df714c592b3d39f5663481

15 December 2025

excellent service from Djo

Overall, the experience was fine. Communication prior to arrival could be improved, as I never received a reply to an email I sent. While some members of the staff could be more welcoming, I would like to especially mention Djo, who was exceptionally kind, pleasant, and helpful. His attitude truly stood out and made our stay more enjoyable.

5.0
F328897a86f772f259baa303eec145a0

14 December 2025

Exceptional

The room was just incredible...highly recommend the corner suite on the 20th floor. Stunning views and super comfortable

The tea and coffee in the room was fiddly and could be better

5.0
B406dd65975572a1c94f9ea9becddde2

14 December 2025

Exceptional

Very nice modern rooms and atmosphere.

Nothing

4.5
5b3a08ddef2c739c8f75979e80a4ec65

14 December 2025

Lovely staff, beautiful hotel.

Beautiful interiors, stunning rooftop bar and big comfy beds. The staff were lovely and couldn’t have been more helpful, we received a room upgrade on arrival.

The pillows for the bed were slightly too large, could have been comfier.

5.0
0c9aef9c8e4a704aef5ba1894c98213a

13 December 2025

Exceptional

Everything! The decor, the comfy bed, the rooftop bar, the welcome gift - so thoughtful!

Nothing at all!

4.0
Gill

10 December 2025

We arrived at around 2 but did need to wait till 3 for check in, although we did get upgraded to a king suite. Breakfast

The decor, good size room and comfortable bed.

The area wasn’t great, more like a business district.

5.0
Sarcha

10 December 2025

The perfect gorgeous home away from home in Brussels.

I loved everything about The Standard! The room I stayed in was clean, stylish, had a lovely view and a very comfortable bed. The staff were super helpful, especially Josephine and Joe, who organised an adaptor for me when I realised I had forgotten my own. As a solo female traveller I felt welcome and safe from the moment I arrived until the moment I left & I can't wait to visit again soon.

N/A

5.0
Elpet

10 December 2025

Comfortable, easy-access option next to Nord

The location is superb given proximity to train station (just a quick walk from Nord, and excellent to rest after a long flight). Modern touch, bright rooms, lots of spaces to work and have a coffee. Good room service and polite staff too!

Wifi set up does not allow connecting Alexa or other devices and this can be tricky, but it's a minor detail.

4.5
Sean

9 December 2025

Fabulous

Very clean, well decorated and everything currently very new.

Location was a little far from the centre if not travelling for business reasons.

4.5
Yves

7 December 2025

Pleasant week-end in Brussels in a modern, comfortable and new hotel

New building, contemporary design, quick elevators, shower in the bathroom,good buffet breakfast, fitness room with very recent equipment

North railway station area used to be dangerous, now, there is nobody on the streets after 10 pm. As a tourist, it is better to be near Central Station and City Main Square

5.0
Charles

6 December 2025

Solid modern hotel with great facilities and staff in a good location

Really nice modern hotel. Incredible staff, great food. Not high end luxury, but really great overall with an incredible roof top bar and restaurant. Probably best views in Brussels.

No parking was a bit annoying, but not the end of the world.

5.0
Tamsin

5 December 2025

Exceptional

Such a cool vibe, great location for public transport and the centre.

4.0
Beth

3 December 2025

Very good

Beautiful decor and staff we’re really friendly and helpful.

The lifts were very slow.

4.5
Florida

24 November 2025

Cosy and fun

Everything was lovely and nice from the moment we walked into the doors. Will be coming here next time with adults only so I can fully experience everything the 29 floor had to offer ;)

I liked everything however I was shocked to find out I had to pay £100 per night as a deposit incase of damages till I checked out which I didn’t mind but it would be nice to have had been told beforehand perhaps I didn’t read the small prints. Certainly it wasn’t very obvious. I do get the money back when I check out so that’s good news but if anyone came with limited spending it could be an issue. We booked this last minute and came prepared so I am thankful we was able not to be impacted by this.

5.0
Nusaybah

22 November 2025

Great stay, lovely place

Breakfast in the room was great. Staff super friendly and helpful. In particular Joe was super hospitable and helped with all questions

4.5
Denys

20 November 2025

Fabulous

Great design and hall

5.0
Ricardo

16 November 2025

Incredible chic hotel with great restaurants but most importantly the most amazing staff

Amazing Hotel, Beautiful comfortable rooms and interior design, but above all the staff was incredibly nice! everyone you ask from the front desk to the restaurant every person was genuinely nice! The restaurant was some of the best food I had and the price was fair! We had dinner and breakfast at the Double Standard

The location didnt quite worked for us as we were there for tourisim rather than business but I get that for business the location couldnt be better. Luckly is a small city so we werent too far from the city centre and the toursity spots

5.0
Luis

12 November 2025

Exceptional

Very good location

Nothing to declare

4.0
Yasmine

6 November 2025

Nice, clean hotel with good amenities

Clean, had a nice view/window which you could also open for fresh air. Robes were provided. Room service and breakfast were good.

The pillows were quite soft and I feel that 100 euros a night for the deposit was quite excessive.

4.5
Marc

2 November 2025

Modern design hotel in the midst of the North business district.

Modern design hotel in the North Quarter, not far from the Gare du Nord. Very handy if you have business in the neighbourhood. Excellent view from the 22nd floor. Decent price-quality. Fancy restaurant on the 29th floor. Very friendly staff.

Having only stayed for one night for business, nothing really. Enjoyed breakfast as well. I liked the design and colours of the hotel. The neighbourhood is not accomodating for a walk in the evening as it is really a business district.

4.0
Jennifer

1 November 2025

Great ambiance, wonderful interior, delicious food and breakfast. The gym was a welcoming extra. The only thing what was

The ambiance, cleanliness, amenities

At check in we were offered an upgrade. We really appreciated it but entering the room I thought maybe the receptionist forgot to give us the promised upgrade. When we called reception we were informed that the upgrade was actually a room on the 20th floor but the same category I had booked. Without the upgrade we would have stayed on the 14th floor. When we entered the restaurant on the top floor (29th floor) at 5.30pm, we were told to make a reservation if we wanted to have dinner there. When we asked if there was a table for two for that evening, they said that they were fully booked and not even bothered adding us on the waiting list. When we got back at the room, I went on the website of the restaurant and saw that there were still spots free from 8.30pm. So we booked online. We enjoyed the food in the restaurant but if we hadn’t checked the website for a table after they had told us that they were completely booked. We would have gone somewhere else. If I were the manager of the restaurant I would offer the staff extra training on hospitality and customer engagement.

4.5
Leonie

31 October 2025

Relaxing stay in a beautiful hotel. Amazing staff - particularly Djo the bell boy and Sophia the restaurant manager. The

Beautiful decor, different ambiance in different parts of the hotel, lots of light and spotlessly clean.

I can’t fault the building but the nearby station Bruxelles Noord seemed to have an issue with vagrants and there’s a disused buildings on the way to the hotel that makes the area feel less safe.

4.0
Ayinla

29 October 2025

Stay in Brussels

Accessibility and proximity to Brussels, train station, bus station

5.0
Greg

28 October 2025

The Standard had everything I needed, a very huge comfortable bed, in a lovely, cosy room with a well stocked mini bar.

I love this hotel chain. Cool, quirky and contemporary

N/A

5.0
Simona

27 October 2025

Great stay, wich I had more time.

Staff was great. Door mans were so helpful, especially Joe I believe. But in general staff was greated and helpful and accomodating. No complaints whatsoever.

4.5
Marion

26 October 2025

Fabulous

Good and clean room, everything that you need to have a cosy evening at hand. Lots of staff everywhere to help you out when needed

Breakfast was ok, but I expected a bit more for the price. Everything tasted quite good and you never had to wait long for refills or table service, but I would have liked to have a few more options like other kinds of bread (other than toast and pastries) or fresh fruit other than the premade bowls (bananas, full apples,...)

4.0
Tracey

26 October 2025

Very good

Great decor and staff were good, we didn’t get to dine on the rooftop as it was closed on Sundays, but we enjoyed the food and bar downstairs, and the mini bar is good too.

The neighbourhood is central but the red light district and train station are nearby, so that isn’t ideal.

5.0
Eve_and_princesses

25 October 2025

⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding stay! This is a real gem! 💎

⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding stay! This hotel exceeded all my expectations. I was super stressed for an important evening occasion, and the staff made all the difference. At the reception, Joey — the most attentive Australian lady, speaking excellent Italian — was simply wonderful. The entire team was kind and professional, and even the director was a down-to-earth and very approachable gentleman. It was an absolute pleasure to stay at this new hotel. The parking underneath the building is spacious and convenient, and the location is perfect — close to all the major Brussels headquarters. The room (thank you so much for the upgrade!) had an amazing view, was spotlessly clean, and truly comfortable. But above all, it’s the people who make this place special. See you all on my next visit — this is a real hidden gem! 💎

aboslutely nothing :-)

4.5
Matteo

22 October 2025

Fabulous

Stylish, clean, nice building with comfortable rooms, good wifi speed

Check out process quite slow due to invoice printing

5.0
Richard

20 October 2025

Exceptional

We only stayed one night but staff were very polite, friendly and helpful. Room was a good size and bed great size and super comfy. Attention to detail in room fittings was nicely unusual and high standard of finish. Loved the round slatted through window from bathroom to bedroom.

nothing to complain about

Hotel facilities

Food & Drink

  • - Restaurant
  • - Bar (additional charge)
  • - Breakfast in the room
  • - Special diet menus (on request)
  • - Wine/champagne (additional charge)

General

  • - Room service
  • - Non-smoking rooms
  • - Facilities for disabled guests
  • - Lift
  • - Safety deposit box
  • - Soundproof rooms
  • - Heating
  • - Allergy-free room
  • - Non-smoking throughout
  • - Air conditioning
  • - Pet bowls

Business facilities

  • - Meeting/banquet facilities (additional charge)
  • - Fax/photocopying (additional charge)

Reception services

  • - 24-hour front desk
  • - Luggage storage
  • - Private check-in/check-out
  • - Invoice provided

Activities

  • - Fitness centre
  • - Fitness
  • - Happy hour (additional charge)
  • - Live music/performance

Outdoors

  • - Garden
  • - Terrace
  • - Sun terrace
  • - Outdoor furniture

Cleaning services

  • - Laundry (additional charge)
  • - Dry cleaning (additional charge)
  • - Ironing service (additional charge)
  • - Trouser press
  • - Daily housekeeping

Parking

  • - Parking garage
  • - Electric vehicle charging station
  • - Accessible parking

Accessibility

  • - Wheelchair accessible
  • - Toilet with grab rails
  • - Raised toilet
  • - Auditory guidance

Miscellaneous

  • - Key card access
  • - Security alarm
  • - Smoke alarms
  • - Fire extinguishers
  • - Breakfast takeaway containers
  • - Delivered food is securely covered
  • - Access to health care professionals
Check availability 89£79$110¥11660C$85A$85HK$861S$145SFr103¥698kr907kr664kr856